Vitality Insurance - 2023

Reward & Recognition – Vitality Star Awards

Type of Event: Reward and Recognition

location: London

“Vitality has people-led culture at its heart so our annual Reward and Recognition event, The Star Awards, are a huge part of our calendar. Lisa’s work with us has meant that everyone comes back talking about them. Each year, we think "how are we going to top this?"

But it just keeps on getting better”

Vitality’s Director of Internal Communications and Employee Engagement has returned to The Wentworth Collective for this flagship reward and recognition for the last 8 years.

What we did

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A touch of magic

This Reward & Recognition event happens year after year so finding a way to make each one special is a must. Plus, we wanted to make every single award winner, coming together from all over the UK, feel special.

We would need to find a golden thread to bring the event to life and inspire everyone. And so ‘The Magic Within’ was born - a theme that we would weave through the whole 2-day event.

The finale? A show-stopping crescendo - the exclusive use of the Warner Brothers Harry Potter Studio Tour for a celebration dinner.

Lisa is brilliant at understanding our objectives and using that to underpin the experience design. She and her team make everything seem possible. ‘No’ isn't a concept I've ever heard from her.”
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Learning with a difference

Many delegates would be meeting each other for the first time so we wanted to bring them together at the very start of the event.

What could be a better way to begin than with some drumming? A body percussion lesson with the founder of Stomp.

This was followed by a talk with flow expert, Sarah Greg, on “Accessing your inner magic”. We then created team building activities around this theme - reiki drumming, sensory art, breathwork and pottery.

“It’s important our people come away having explored something new at an event like this, not just had fun without context. We wanted it to resonate with them long after.
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Harry Potter

We kept the destination for the gala dinner a secret until we arrived, but sprinkled clues through the day.

Guests were absolutely delighted to arrive at a spectacular gala dinner in the Great Banqueting Hall with presentations at Dumbledore’s lectern, and to have dessert on the Hogarth Express platform.

“Messaging ran through every single detail throughout the day— from the branded playing cards used for magic tricks to the spell our CEO recited to open the hall doors for dinner“
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Extra Touches

Delegates got involved with some hands-on giving-back-some-magic activity the next day at Paradise Park Wildlife Sanctuary where they helped the team there prepare for their Halloween event.

THE IMPACT

“The Star Awards are a huge part of our calendar and are key to the reward and recognition of our team. Lisa’s work with us has meant that everyone comes back talking about them...

Each year, we think, ‘how are we going to top this?’— but it just keeps on getting better because, for Lisa, there is no limit to the possibilities. It means there is great anticipation now among our people to see what this years’ awards will bring.

It’s the word-of-mouth that really shows the success and engagement on all levels.”


If you’re looking to host an event or find out more, please get in touch - hello@thewentworthcollective.com