European Insurance Broker
Why: Partner alignment and cultural connection
location: Copenhagen, Denmark
industry: Insurance
The challenge:
Against the backdrop of the Insurance industry’s biggest European event, FERMA, our client challenged us with 2 things.
1. To design a global partner conference. Seizing the rare opportunity to bring 100 of their global partners together, in one city, for just 48 hours.
2. To create a standout evening event for clients also in the city attending FERMA.
For the conference, our job was to co-create a slick and dynamic agenda to land a global strategy, engaging a large group of global partners within a limited time - timing would be key.
For the evening event, in a sea of competing industry receptions – all on at the same time, ours needed to be the event everyone was talking about. We were going all out to deliver the wow factor.
"A Partner Conference like no other"
This conference only happens once every two years.
There is a lot to fit in.
And the energy to carry people through needed to be high.
We brought in professional MC, Samme Allen as our energetic guide across the 2 days. She was the glue that kept everyone engaged.
We closed with a lighthearted reflection and invited Helen Russell, author of 'The Year of Living Danishly' to end the conference.
Helen's keynote on hygge left partners with a sense of contentment after 2 energising days.
We secured the newly re-opened, Villa Copenhagen, renown for it’s prestigious design.
Choosing this venue spoke volumes about the direction of travel for the firm and brought excitement, energy and creative inspiration to the whole event.
We created break out spaces with Lego - we were in the home of Lego, after all.
Partners were encouraged to go play. And work together to build a representation of what the firm meant to them.
A fun, no-pressure way to explore what brings them together.
They loved it.
We had one job to do. Stand out above the rest. We needed our evening reception to be the one event everyone was talking about.
Our dream location was Copenhagan's world famous amusement park, Tivoli Gardens.
One problem. It was closed for summer.
We called and called and called.
Pulled favours with contacts at the tourist board.
And eventually convinced them to open the doors early. Just for us.
An exclusive experience that wowed our guests.
When it comes to events, we will do whatever it takes.
It took months of quiet negotiation to unlock a city landmark.
And the pulling together of countless details to engage a global audience.
That’s what we do best.
If your next experience needs more than just polish, if it’s time to align your leaders and leave a lasting impression, I'd love to talk.
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I’ve spent 30 years designing transformative events. The events are unique, the science behind them remains the same. I use 7 trusted frameworks to build every event. I've put them into a playbook.
